In Julián Castro’s presidential bid, Latinos see one of their own, defying stereotypes –

In his presidential announcement speech, Castro identified the plaza and its neighborhood as emblematic of the purpose of his campaign.

“Look around, there are no front-runners born here, but I’ve always believed that with big dreams and hard work, anything is possible,” Castro said when he announced his presidential bid on Jan. 12.

In an October 2018 interview with NBC News, Castro qualified that ideal, saying that it’s not enough to work hard for your family and to achieve the American Dream, “often, you also have to make your community and society better.”

Castro has said that he intends to show people of all backgrounds that his cultural pride influences his plan for elevating all Americans, not just those from the Latino community.

“I want to work hard to create the kind of opportunity for other families that I had in my life,” he told NBC News.

Beyond an ‘invisible’ community

In his autobiography, “An Unlikely Journey: Waking Up from My American Dream,” Castro describes writing a college essay about himself in which he repeatedly used the word “Chicano” — a label used by some Mexican-Americans that originated from 1960s activism. The computer’s spellcheck repeatedly flagged the word and asked whether he meant to write “Chicago.”

“That made me think about how relatively unknown, even invisible, the Chicano community was to the vast majority of Americans,” Castro wrote.

But he also realized the Chicano activism he knew through his mother’s political activities skewed his worldview.

“I was forced to pull back from my tight community and understand how a common thread ran through so many cultures around the world where people had to fight for their rights,” Castro wrote.

Castro credits political scientist Luis Fraga, his former Stanford professor who’s now at Notre Dame, with helping him use those realizations to steer him into public service and shape his political framework.

Fraga taught his students, including Castro and his identical twin brother U.S. Rep. Joaquín Castro, D-Texas, that public servants can’t be successful if they only serve their constituencies.

They must serve all citizens in the political community at the same time that they are serving their constituents, said Fraga, director of the Institute for Latino Studies at Notre Dame.

“Julián has always been a person who is completely secure in his historic and ethnic identity,” Fraga said.

“He knows where his identity and community come from, but he’s also comfortable in other communities, with the range of identities he has — as someone who went to Stanford, Harvard law school and someone who was responsible for the entire city of San Antonio,” he said.

A working-class identity

Castro told NBC News during his campaign trip to Puerto Rico this month that he already is taking criticism about whether he is “Latino enough” to excite Latino voters.

He has been criticized for not being fluent in Spanish — not atypical for many of the nation’s estimated 59.2 million Latinos.

Juan Sepúlveda, who served in the Obama White House and was Texas state director of the Obama for America campaign in 2008, dismissed that criticism: “As if somehow there’s one secret answer to what it means to be Latino,” he said.

San Juan Mayor Carmen Yulin Cruz Soto, left, and Julian Castro talk with residents of Playita in San Juan, Puerto Rico, on Jan. 14, 2019.Carlos Giusti / AP

What is more important and not discussed enough on campaign trails is his economic identity, said Sepúlveda, a professor of urban education at Trinity University in San Antonio.

Castro comes from a working class, low-income background. He was the first in his family to own a home. He was raised mostly by a single mother and his grandmother; at times the family relied on friends for food, had to deal with bill collectors and wrestled with a lack of health insurance.

According to Castro’s autobiography, the hospital bills from his and his twin brother’s premature births were paid for with grand prize money his grandmother won in a “menudo” — a soup made with beef tripe and hominy — cooking contest.

“He’s trying to restore the American Dream because he and his brother lived it,” Sepúlveda said.