Unlike some of the major U.S. markets, Charlotte, North Carolina, is experiencing strong growth in its real estate market.
“Everyone’s moving to Charlotte,” said Jason Gentry, managing broker at Premier Sotheby’s International Realty, which services the Charlotte area.
The banking and tech sectors are strong in Charlotte, and more business is coming, as several companies, like Honeywell, plan to relocate there in the coming year. And a growing economy, combined with the city’s mild weather, lower cost of living and good schools, is making buyers take notice, according to Mr. Gentry.
In fact, the market is having trouble meeting the demand.
“We have a large buyer pool, but low inventory,” Mr. Gentry said. The number of homes available for sale dropped 5.9% in 2018 compared to 2017, according to a report released Tuesday by the Charlotte Regional Realtor Association. In addition, Mr. Gentry noted, there’s currently just 2.2 months of inventory in the city.
Charlotte’s luxury market is seeing more interest, even as high-end housing prices have started to slip in some of the biggest cities in the U.S., Mansion Global reported earlier this month. That trend is expected to continue in 2019 in places like New York, Chicago and Seattle.
At the same time, low-tax states like North Carolina are attracting demand from higher cost areas, and will likely see prices and sales rising in 2019.
Mr. Gentry generally sees an annual price growth for homes of 5% to 7%, he said. And the numbers stay stable, even as other cities struggle through market downturns.
Today’s investors are likely to see good returns on their properties, according to Reed Jackson of Ivester Jackson Distinctive Properties in Charlotte, an affiliate of Christie’s International Real Estate.
Charlotte is continuing to grow, and housing prices are growing with it, Mr. Jackson said, making it a solid long-term investment. In addition, luxury buyers can get more for less in the Queen City.
“We’re still a midsized market,” he said. “Luxury in our region starts at $700,000 and caps out at around $7 million to $8 million.”
Mr. Gentry had a lower figure for Charlotte’s top end, saying that it’s more in the range of $3 million to $3.5 million.
Charlotte Means Business
Charlotte has a long history—2018 marked the 250th anniversary of its founding—but its architecture is largely modern.
Many of the historic buildings have been demolished, Mr. Gentry said. That’s resulted in a sleek downtown, he added, full of glass and steel buildings.
The city has the third-biggest banking industry in the U.S., behind New York and San Francisco, and many have skyscraper offices in the city center. Bank giant Wells Fargo and Bank of America have their headquarters there, among many others.
New projects are popping up in the region as well, as more companies relocate to the area.
“It’s everything from Fortune 500 companies to mom-and-pop businesses,” he said about the incoming firms.
For example, the technology company Honeywell announced in November it will relocate to Charlotte from New Jersey. Additionally, LendingTree, the financial technology company, will be expanding its headquarters in Charlotte in December.
These companies find Charlotte has a host of amenities attractive to both the business and the people who work for it, Mr. Gentry said. And although many of these amenities are on par with those that bigger cities like Miami and Atlanta offer, there’s one thing the city is conspicuously lacking.
“Traffic is nowhere near as much of a problem as it is in other major metropolitan areas,” Mr. Gentry pointed out.
At the same time, the Charlotte Douglas International Airport is one of the busiest in the country, and a hub for American Airlines. Mr. Gentry said it’s a “huge asset” to the city, especially when companies are considering relocating.
In recent years, the city has indeed led an “aggressive expansion of the airport,” Mr. Jackson said. The number of direct flights has increased, allowing executives easy travel options.
The city also attracts a strong workforce, which is another plus for companies, the agents said.
Families are drawn to its good schools, warmer weather and a “strategic location” near both beaches and mountains, Mr. Gentry said. It also has a friendly vibe, and many millennials see Charlotte as an alternative to more metropolitan areas like New York or San Francisco.
“It’s like a big, small town,” he said. “You can go almost anywhere and run into people you know.”
It doesn’t hurt that it’s affordable.
The average sales price in 2018 was $286,796, up 6.4% from 2017, according to the Charlotte Regional Realtor Association’s report. In addition, the number of homes available for sale dropped 5.9% in 2018 compared to 2017, according to the association. Mr. Gentry noted there’s currently just 2.2 months of inventory in the city.
But the city has been hit by the “apartment boom,” Mr. Gentry said. A number of multi-use developments are underway in Charlotte, where the street-level space is “snapped up” by restaurants and other retail.
Mid-range homes are selling extremely fast, the brokers said, and the high-end is also seeing growth, albeit slower.
Mr. Jackson has seen increased sales on the luxury side. In 2018, there were 200 sales over $1 million, he said, compared to 140 in 2017.
He is working with several clients from Honeywell, who will soon be leaving the Garden State for the Queen City. These buyers are sometimes surprised to see how much house they can get.
“There’s a lot of value here,” he explained. “Here you’d spend $2 million to $3 million on a home that would cost $5 million to $10 million in other metropolitan areas.”
Because of that, buyers are steering toward cities like Charlotte, where they can get more for their money. And Charlotte is unlikely to see the slip in luxury prices that some major metropolitan areas are experiencing.
“As Charlotte emerges as a city, you’ll see the properties increasing in value,” Mr. Jackson said. “Long-term, it’s a great investment.”
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